Digital Marketing Intern

Burford Capital is the leading global finance and asset management firm focused on law. Its businesses include litigation finance and risk management, asset recovery and a wide range of legal finance and advisory activities. Burford is publicly traded on the New York Stock Exchange (NYSE: BUR) and the London Stock Exchange (LSE: BUR), and it works with companies and law firms around the world from its principal offices in New York, London, Chicago, Washington, Singapore, Sydney, Hong Kong and Dubai.

Burford’s marketing team seeks an ambitious college student with interest and experience in digital marketing to join its global marketing team for the summer of 2024 as a Digital Marketing Intern providing support for a variety of initiatives.

• Google Analytics: Research and recommend opportunities for Burford to gain insight into how we attract new visitors to our site
• SEO: Update and expand geographical landing pages and other efforts to increase visibility
• Advertising: Build out LinkedIn programs to augment our campaign efforts
• Marketing automation: Assist Head of Marketing Automation with miscellaneous tasks
• Web site: Review site for broken links, audit, update and remove content as needed
• Contribute to other marketing initiatives and tasks as needed

Given the position’s focus, the Digital Marketing Intern should have relevant experience and/or coursework demonstrating interest and aptitude in digital marketing, as well as a portfolio of written work demonstrating excellence in communications.

The role will report to the Chief Marketing Officer and be based in Burford’s New York office.

www.burfordcapital.com

Company Overview

Burford Capital is the largest and most experienced provider of commercial finance to the legal sector in the world, with a core expertise in identifying and optimizing the value of legal assets for companies and law firms.  Since its founding in 2009, Burford has worked with hundreds of law firms and corporations, including 93 of the AmLaw 100 and 90 of the Global 100 largest law firms. Our team has grown from five people at the end of 2009 to over 160 people today, including over 65 lawyers.

Burford possesses the resources and expertise of a large company while retaining the flexibility and creativity of a startup.  Team members are smart, creative, collaborative, curious, and confident.  Everyone rolls up their sleeves to perform and engage collectively for the overall success of the business.  Burford values rigorous thinking, clear communication, and efficient execution. 

Burford Capital is committed to increasing diversity and maintaining an inclusive workplace culture.  We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, whether or not they have a disability.

POSITION REQUIREMENTS

• Google Analytics:
   o Research and recommend opportunities for Burford to gain insight into how we attract new visitors to our site
• SEO:
   o Update and expand geographical landing pages and other efforts to increase visibility
• Advertising:
   o Build out LinkedIn programs to augment our campaign efforts
• Marketing automation:
   o Assist Head of Marketing Automation with miscellaneous tasks
• Web site:
   o Review site for broken links, audit, update and remove content as needed
• Marketing:
   o Contribute to other marketing tasks and initiatives as needed

SKILLS DESIRED

Qualifications & experience

• Requirements include relevant experience and/or coursework demonstrating interest and aptitude in digital marketing, as well as a portfolio of written work demonstrating excellence in communications
• Experience with Google Analytics, LinkedIn, marketing automation platforms such as Marketo, and CMS platforms such as Umbraco, are a plus, but not required

Core competencies & skills

• Interest in and demonstrated experience and/or understanding of digital marketing concepts and platforms
• Strong writer and communicator
• Desire to gain experience in business-to-business marketing as part of a small, high-performing and highly collaborative team

• Problem-solving attitude
• Good fit for Burford’s culture and marketing team—collaborative, ambitious, curious
• High achievement orientation

Other requirements

• Minimal travel required

Notice of Collection of Personal Information:
https://www.burfordcapital.com/media/3351/notice-of-collection-of-personal-information.pdf