Senior Vice President, Digital Marketing

Burford Capital is the leading global finance and asset management firm focused on law. Its businesses include litigation finance and risk management, asset recovery and a wide range of legal finance and advisory activities. Burford is publicly traded on the New York Stock Exchange (NYSE: BUR) and the London Stock Exchange (LSE: BUR), and it works with companies and law firms around the world from its principal offices in New York, London, Chicago, Washington, Singapore, Sydney, Hong Kong and Dubai.

Burford Capital is seeking a Senior Vice President of Digital Marketing to lead the development and execution of a world-class digital marketing function. This role will oversee all digital channels and platforms—including the website, paid media, email marketing, marketing automation, CRM, and performance analytics—while helping define the technology roadmap that supports scalable growth.

We are looking for someone who is both strategic and hands-on—a leader who can set the vision, build the roadmap, and roll up their sleeves to execute. The ideal candidate will bring deep experience in financial services or fintech and understand how to market complex solutions to sophisticated executive audiences (e.g., CFOs, general counsel, law firm partners, investment professionals) across long, multi-stakeholder sales cycles.

This individual will collaborate closely with regional marketing leads, the communications team, and business development and underwriting to activate digital campaigns that drive awareness, engagement, and commercial impact.

The role will report to Chief Marketing Officer and be based in Burford’s New York office.

The base compensation range for this role is $190,000 - $225,000 depending on experience. Burford also pays a discretionary annual bonus and provides welcome and annual RSUs to all full-time employees.

www.burfordcapital.com

COMPANY OVERVIEW

Burford Capital is the largest and most experienced provider of commercial finance to the legal sector in the world, with a core expertise in identifying and optimizing the value of legal assets for companies and law firms.  Since its founding in 2009, Burford has worked with hundreds of law firms and corporations, including 94 of the AmLaw 100 and 92 of the Global 100 largest law firms. Our team has grown from five people at the end of 2009 to over 150 people today, including over 45 lawyers.

Burford possesses the resources and expertise of a large company while retaining the flexibility and creativity of a startup.  Team members are smart, creative, collaborative, curious, and confident.  Everyone rolls up their sleeves to perform and engage collectively for the overall success of the business.  Burford values rigorous thinking, clear communication, and efficient execution. Burford is an “always on” environment in which everyone needs to be accessible by email when outside the office, including during evenings and weekends

Burford pays base salaries consistent with the financial services industry and favors incentive compensation to reward performance. Burford provides competitive health care benefits and a 401k matching program.  Burford Capital is committed to increasing diversity and maintaining an inclusive workplace culture.  We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, whether or not they have a disability.

POSITION REQUIREMENTS

Digital Strategy & Execution

• Develop and lead Burford’s global digital marketing strategy to drive brand visibility, engagement, and pipeline generation.

• Own and optimize the company website and SEO strategy to support inbound lead generation and reinforce strategic messaging.
• Build and execute integrated digital campaigns—across email, paid channels, and LinkedIn—in close collaboration with regional marketing leads.
• Design and manage lead nurture programs, email workflows, and multichannel campaign journeys tailored to business priorities and buyer personas.

Marketing Technology & Infrastructure

• Own the marketing technology stack—including Marketo and Salesforce—ensuring seamless integration and operational excellence.

• Assess current tools and recommend new platforms to support personalization, campaign management, analytics, and scalability.
• Establish documentation, processes, and workflows to ensure global consistency and operational efficiency.

Data, Analytics & Optimization

• Define and manage a global analytics framework to measure marketing performance across channels, regions, and stages of the funnel.

• Build dashboards and reports to track engagement, attribution, and ROI—providing insights to marketing, business development, and leadership.
• Leverage data to test, learn, and optimize programs on an ongoing basis.

Cross-Functional Collaboration & Leadership

• Manage and mentor a small global digital team, with plans to grow the function based on performance and needs as they arise.
• Work closely with:
     o Regional marketing leads to activate localized campaigns and track regional performance
     o Business development and underwriting to align digital strategy with pipeline goals and client needs
     o The communications team to amplify PR, content, and thought leadership across digital channels
• Build internal capabilities with a preference for in-house execution and only bring in external support as needed

SKILLS DESIRED

• 15+ years of digital marketing experience in B2B environments—preferably in financial services, fintech, or legal-related industries
• Proven track record of building and scaling digital marketing functions that support complex buying journeys and executive audiences
• Hands-on expertise in Marketo and Salesforce, along with experience evaluating and integrating new martech solutions
• Deep understanding of content marketing, ABM, campaign management, and full-funnel lead nurturing
• Strong analytical and operational mindset, with the ability to define and report on KPIs and business impact
• Excellent collaboration skills and a strong sense of ownership across both strategy and execution
• Self-starter comfortable navigating matrixed, global environments and balancing multiple priorities at pace

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